Privacy Policy

Pawfection K9 – Privacy Policy

Last updated: 03/12/2025

Pawfection K9 (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Who We Are (Data Controller)

Business name: Pawfection K9
Address: Pawfection K9 HQ, Kinver, South Staffordshire
Telephone: 07402 483484
Email: info@pawfectionk9.com

We are the data controller responsible for your personal information.


2. What Personal Data We Collect

We may collect and process the following types of personal data:

2.1 Information you provide directly

  • Name

  • Address

  • Email address

  • Telephone number

  • Dog information (name, breed, age, behavioural details)

  • Booking and payment information

  • Any additional information you voluntarily provide

2.2 Information collected automatically

When visiting our website (if applicable), we may collect:

  • IP address

  • Browser type and device information

  • Cookies and usage data


3. How We Use Your Personal Data

We use your information for the following purposes:

  • To provide dog training, walking, or related services

  • To manage bookings, appointments, communications, and customer accounts

  • To respond to enquiries or provide customer support

  • To send service updates or important notices

  • For internal record-keeping, reporting, and business administration

  • To comply with legal obligations

We will only use your data when the law allows us to. The lawful bases we rely on include contract, consent, legitimate interests, and legal obligation.


4. Sharing Your Information

We do not sell your personal data.
We may share your information with:

  • Service providers such as payment processors, booking platforms, or IT services

  • Professional advisers (e.g., accountants or legal advisors)

  • Authorities if required by law or to protect safety and security

All third parties are required to maintain appropriate data protection and security.


5. International Transfers

We do not routinely transfer your data outside the UK. If a service we use involves international data transfer, we will ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.


6. Data Retention

We keep your personal data only for as long as necessary for the purposes described above, including:

  • Client records: up to 6 years after your last interaction

  • Enquiry information: up to 12 months

  • Financial records: 6 years (as required by HMRC)

After these periods, data will be securely deleted or anonymised.


7. Your Data Protection Rights

You have the following rights under the UK GDPR:

  • Right to access – request a copy of your personal data

  • Right to rectification – correct inaccurate or incomplete information

  • Right to erasure – request deletion of your data in certain circumstances

  • Right to restrict processing – limit how your data is used

  • Right to data portability – request your data in a usable digital format

  • Right to object – object to processing based on legitimate interests or direct marketing

  • Right to withdraw consent – at any time, where consent is used

To exercise any of these rights, contact us at info@pawfectionk9.com.


8. How We Protect Your Data

We implement technical and organisational measures to protect your data, including:

  • Secure encrypted storage

  • Access controls

  • Regular security monitoring

  • Staff training on data handling

Despite these measures, no system is 100% secure, but we take all reasonable steps to protect your information.


9. Cookies (if applicable on your website)

Our website may use cookies to improve your browsing experience, analyse site traffic, and personalise content. You can control cookie settings through your browser. A detailed Cookie Policy can be provided upon request or added to your website.


10. Links to Other Websites

If our website contains links to external sites, we are not responsible for their privacy practices. We encourage you to review the privacy policies of any external websites you visit.


11. Complaints

If you have concerns about how we handle your data, please contact us first so we can address them:

Email: info@pawfectionk9.com
Telephone: 07402 483484

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113


12. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on request or on our website (if applicable).